Packaging: Dimensional Hierarchy

Design Problem 4

1. Study the information on a typical vitamin box, and devise a graphic identity for a new brand of vitamins. Consider how abjects sit together on a shelf and are bathed in shadow and light.

2. Use type, color fields, and graphic elements to carry the viewer's eye around the dimensional form, often making a visual connection with neighboring packages when stacked side by side or vertically.

3. Make each product in the series distinct and recognizable yet also clearly related to the overall brand identity.

Jennifer Cole Phillips, faculty