Modular Lettering

Design Problem 3

1. Create a grid consisting of six squares. Divide each square into six more squares.

2. Working with a palette of three or more colors, create letterforms by filling in each square with a color. Use the colors to allow two words to occupy the same gridded space simultaneously. One color will serve as ground for the other, and vice versa. Shown here are the words "figure/ground."

3. Create ambiguity by allowing one color to serve as background or frame for the another, forcing the eye to shuttle between two conflicting readings.

Jeremy Botts